Reindeer First – Why Animal Welfare Is at the Heart of Everything We Do
Reindeer First – Why Animal Welfare Is at the Heart of Everything We Do At Reindeer Journey, sustainability is much more than environmental responsibility. While protecting nature is important to us, animal welfare is also the issue closest to our hearts and the foundation of everything we do. As a real-life reindeer herding family, we live and work alongside our reindeer every day. Their wellbeing is not a separate project or policy—it is part of our daily lives, our values, and our responsibility as herders. This is one of the reasons why we have joined the Sustainable Travel Finland programme. The programme gives us an opportunity to further develop, document, and evaluate the responsible practices that have long guided our work. For us, one of the most important areas of sustainability is ensuring that tourism activities involving animals are always conducted ethically and with the animals’ welfare as the highest Read more



