Reindeer are glowing in the dark – true or myth?
Every year, around 3500-5000 reindeer are killed in car accidents on Finnish roads. We reindeer herders have tried numerous ways to solve this problem. Every reindeer lost in traffic is not only a tragic event as such but also a financial loss for the reindeer owner. Although owners receive compensation for animals killed in accidents, it never fully reflects the true value of the lost animal. The most widespread trial with this topic has by far been “glowing in the dark” reindeer. That magical creature you can easily find by google. This trial inspired global media and it still regularly pops up especially in social media news, often accompanied by incorrect information. So, let me tell you how the story really went. On a dark February evening in 2014, I put on my winter work clothes, jumped into my boots, pulled my fur hat over my ears, grabbed a can Read more



