Description
Juro is an exceptionally stubborn yet sympathetic sleigh reindeer, with strong opinions about just about everything. While he’s well-tamed and friendly, it took him much longer than most reindeer to learn to walk on a leash.
Juro’s journey to becoming a professional sleigh reindeer was long and rocky. His training at sleigh school spanned years and required patience, understanding, and, above all, a deep understanding of his unique personality. Juro was named as a calf, and his name perfectly captures his character—Juro in Finnish means “stubborn,” which describes him well, as he can be difficult for others to understand.
After four years of slow, careful training, lots of love, and, of course, tasty treats, Juro finally became a professional sleigh reindeer. Thanks to him, we humans also became much more competent and wiser reindeer trainers. Once we truly understood Juro, he was able to learn anything we wanted to teach him. Eventually, Juro earned his place in Santa’s prestigious and professional sleigh reindeer team.